The Franciscans are a group of related mendicant religious orders founded by Francis of Assisi.  The name of original order, Ordo Fratrum Minorum (Friars Minor), means "LESSER BROTHER", and stems from Francis of Assisi's rejection of extravagance. 

 

Francis was the son of a wealthy cloth merchant, but gave up his wealth to pursue his faith more fully. He had cut all ties that remained with his family, and pursued a life living in solidarity with his fellow brothers in Christ. Francis adopted the simple tunic worn by peasants as the religious habit for his order, and had others who wished to join him do the same.

 

Main theme of This campaign is TEMPERANCE and HUMILITY.  It's come from St. Fancis history who live in Temperance and disallowing ownership of property for it's member. This not because wealth illegitimation but This is how Franciscans care about poverty, marginal groups, alms, and Respecting the Life as a God's Gift.

 

Is there still such a thing in this world ???